T-shirt design

Merch and other fun illustrated assets for the production house FRIYAY.

The idea was to create a design that reflects the look and feel of the production house through its daily objects.

Iteration 2

For this design, I went with a minimal art style specifically designed for a Black T-shirt.

This design is inspired by Fibonacci series along with the brand's visual elements.

Reference and sketch

Sticker designs of mundane objects with a twist with ideas such as the digital 'glitch' visual onto a pillow, an SD card,

a paper fortune teller and the brand's name in English and Kannada.

With funky designs that are based on slangs and objects and a Y2k colour palette,

the mood board was used as a reference for the stickers.